Articles
Nov. 2009 - Target Marketing - Adventures in Mobile Marketing
How small businesses are getting into the mobile marketing game.
Oct. 2009 - Response Magazine - Cinnabon Sticking With Sweet Success Of Money Mailer Campaign (PDF)
After seeing a 4.5% redemption rate in an earlier Money Mailer campaign, Cinnabon comes back for seconds.
Oct. 2009 - Mobile Commerce Daily - Money Mailer, Coupons.com Launch Location-Based iPhone App
Money Mailer and Coupons.com are leveraging the iPhone platform to deliver a new application where consumers can browse local businesses for savings.
Sept. 2009 - Chief Marketer - Cinnabon Considering Repeating Money Mailer Campaign (PDF)
Cinnabon looks to repeat previous campaign's 4.5% response rate in new product launch.
Sept. 2009 - ABC News - Mobile Marketing Campaigns Becoming Another Way To Reach Customers
Local pizza restaurant Rosati's Pizza uses mobile marketing to reach new customers.
Sept. 2009 - New York Times - A Clip-and-Save Renaissance
Coupon clipping is making a comeback.
Sept. 2009 - Consumers Can Save Big With Money Mailer
Local CBS affiliate talks to Money Mailer franchisee Chuck Gourley about the local savings that consumers can find in the Money Mailer envelope.
Aug. 2009 - QSRWeb.com - Targeted direct mail campaign works for Cinnabon
Cinnabon targets small businesses and finds sweet success.
Aug. 2009 - Brixx Pizza serves up mobile coupons to drive traffic (PDF)
Brixx Pizza and Money Mailer put coupons in the palm of your hand.
July 2009 - DMNews - Cinnabon Teams Up With Money Mailer to Reach Small Businesses
Cinnabon sees a 54% return on investment for its direct mail campaign.
July 2009 - Cinnabon Uses Direct Mail to Tempt Potential Customers (PDF)
Cinnabon embraces direct mail and sees customer acquisition rise as a results.
May 2009 - You Can Get Coupons Via Text Message
Local ABC affiliate talks to Money Mailer franchisee Susan McMullen about using mobile coupons to help business owners reach consumers.
April 2009 - Money Mailer: Right Time, Right Offer - Right Now
Franchise Times Interviews Money Mailer’s president/CEO Godfred Otuteye.
March 2009 - When Times Are Hard, Mail Works (PDF)
In this uncertain economy, advertisers continue to put their stamp of approval on mail marketing.
What happened is word of mouth at its best and mobile at its most enticing.
Restaurant operators offer coupons to bring back consumers who have been cooking at home.
Many brands and retailers are turning to digital coupons to sweeten consumer offers.
Companies who continue a dialogue with their customers using direct mail usually come out the better for it.
From Cells to Sales, Mobile coupons are the next big wave in direct marketing.
Press Releases
Leading U.S. Direct Marketing Company Bolsters Analytics Capabilities with Industry Veteran
Money Mailer and Coupons.com Partner to Take Local Coupons Online
Leading U.S. Direct Marketing Company Adds Accomplished Industry Veteran
Jason Priestley’s Racing Team Car to Feature Money Mailer Logo