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Prospective Advertisers
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Why is Direct Marketing the Single Largest Advertising Medium in America? Because it works
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Direct marketing captures 54% of all U.S. advertising expenditures, significantly outpacing traditional advertising. An investment of $1 in direct marketing is predicted to return on average, $11.69 in incremental revenue across all industries.
By optimizing direct marketing results through integrated shared mail, one-to-one, and interactive solutions, Money Mailer is able to accurately target every household in the U.S. with integrated solutions using a variety of methods ranging from direct mail and mobile phone advertising to online coupon distribution across thousands of relevant websites.
One reason for this remarkable return on investment is that consumers like coupons, now more than ever. In fact, 86% of the U.S. population uses coupons, up 10% from 2006. Your customers are coupon users. Among households with an income between $50,000 and $100,000 per year 88% are coupon users.
Let’s take a look at some key findings about shopping behavior and coupon usage:
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General Shopping Behavior
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-77% of Money Mailer readers are more likely to make a purchase if they have a coupon
-54% of Money Mailer readers are more likely to make an impulse buy if they have a coupon
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Money Mailer Shared Mail Coupon Usage
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-91% of our readers use 2 or more of our coupons / month
-59% look through the envelope at least 2x a month
-41% use 2 or more coupons each week
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Mobile Marketing, the leading edge.
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-Text messages have a 90% open rate and a 99% delivery rate.
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Money Mailer Shared Mail Reader’s Online Coupon Usage
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-52% of readers use coupons from websites
-Nearly half use 2 or more online coupons each month
-38.5 million consumers redeemed online coupons last year, up 39% from 2005.
Sources: Direct Marketing Association 2008, Mobile Marketing Association 2009, Pulse Research 2008 – Money Mailer readership survey, 2008 Simmons Research Promotion Marketing Association Coupon Council, 2007
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