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Prospective Advertisers
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DID YOU KNOW THAT MONEY MAILER COUPONS ARE USED MOST OFTEN?
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Money Mailer shared mail is one of the cost effective direct marketing solutions that can help you with new customer acquisition reaching thousands of coupon using consumers in the local market.
Compared to the competition, Money Mailer coupons are used most often by our readers. And 91% of our readers use 2 or more of our coupons each month.*
We mail our envelopes 10 times a year. Listed below are the dates the mailers go to the post office. They reach the homes two to four days after this da te. The art deadline is typically two weeks before the mail date.
2010 Mail dates
April 5, 2010
May 10, 2010
June 14, 2010
July 19, 2010
August 23, 2010
September 27, 2010
October 29, 2010
December 3, 2010
Contact Debbie Gleason at 949-367-2996 or dgleason@moneymailer.com for more information.
*Pulse Research - Money Mailer Readership Survey
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2010 RATE CARD
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Our prices vary according to how many zones you mail (each zone has 10,000 homes) and your commitment level. The rates range from a high of $450. per zone per mailing to a low of $325 per zone per mailing for the half page.
Half page promotion - buy 3 mail dates in a row and get the 4th mail date FREE.
Quarter page promotion - reg price for 3 zone(30,000 homes) is $900. Special rate is $595 when booking 3 mail dates in a row.
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WHY WE WANT YOU TO MAIL MORE THAN ONCE
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HARVARD BUSINESS SCHOOL OF MARKETING NEWSLETTER
Why not run an ad just once?
Studies of direct-mail advertising have shown:
"To throw one message out there and expect a response is ludicrous."
Frequency is required in order to create a need or a desire for the consumer to buy. Studies over the years have shown that, in direct-mail advertising:
The first time someone sees an advertisng message, it goes in one ear and out the other. People say to themselves. "So what!"
The second time someones sees an advertising message, they say to themselves, "Oh yeah, I've seen or heard that before." There is an air of familiarity about the message.
The third time someone hears or sees that same advertising message, they say to themselves. "Do I have a need or desire to buy that product or service?"
Every exposure after the third, is considered to be a repeat of the third eact time the consumer is asking himself, "Do I have a need or desire to buy that product or service?"
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