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Consumers are using more coupons:
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Seven in ten consumers use more coupons now than six months ago. The increased use is attributed to the troubled eonomy according to a recent study.
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Information is Good. Free and Relevant Information is Even Better.
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As a free service to our customers, we provide monthly marketing tips and ideas to help you grow your business. These tips are timely, relevant, and industry specific based upon national surveys, research and local studies.
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Store Coupons Motivate People to shop
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Copied from www.mediapost.com
The study's biggest news is that overall, TV has less impact on shoppers than other media. Coupons are the big winners, with 44.6% of consumers agreeing that store coupons motivate them to shop at a particular store, followed by word of mouth, advertising inserts and TV came in fourth, with 26.5% of respondents agreeing that it influences their store selection. Affluent shoppers are more likely than average to be motivated by coupons, inserts and word of mouth, and less likely to be swayed by TV ads.
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Online coupon usage increases with income
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Very interesting information regarding the income levels and online coupon usage ratios.
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Survey: Online Coupon Usage Up 39% Since 2005
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The number of American adults using online coupons rose by 39%, to 36 million, between 2005 and 2008, according to a new survey conducted by Simmons/Experian Research and Coupons, Inc.
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