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Prospective Advertisers
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Information is Good. Free and Relevant Information is Even Better.
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As a free service to our customers, we provide monthly marketing tips and ideas to help you grow your business. If you would like to receive our BusinessBuilder newsletter, let us know: jgalati@moneymailer.com
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Consumers Using More Coupons
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Seven in ten consumers (72%) use more coupons now than six months ago, some three-quarters of them (equating to about half of all consumers) ascribe the increased use to the troubled economy, according to a recent study by Prospectiv, writes Brandweek.
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Seventy-Five Percent of those Polled say the economy has driven more coupon usage
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An August 2008 consumer poll conducted by Prospectiv (http://www.prospectiv.com) reveals that despite the recent decline in energy prices consumers are still concerned about the economy and are increasing their use of coupons -- especially for savings on everyday grocery products.
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Store Coupons Motivate People to shop
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Copied from www.mediapost.com
NRF Poll: Consumers Like Target, Walmart Ads
by Sarah Mahoney, Today, 5:00 AM
The study's biggest news, however, is that overall, TV has less impact on shoppers than other media. Coupons are the big winners, with 44.6% of consumers agreeing that store coupons motivate them to shop at a particular store (50.6% of women and 38.2% of men), followed by word of mouth, with 32.3% (roughly equal for both genders) and advertising inserts 30.1% (33.7% of women and 26.3% of men). TV came in fourth, with 26.5% of respondents agreeing that it influences their store selection. Affluent shoppers are more likely than average to be motivated by coupons, inserts and word of mouth, and less likely to be swayed by TV ads.
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Online coupon usage increases with income
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Very interesting information regarding the income levels and online coupon usage ratios.
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Survey: Online Coupon Usage Up 39% Since 2005
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The number of American adults using online coupons rose by 39%, to 36 million, between 2005 and 2008, according to a new survey conducted by Simmons/Experian Research and Coupons, Inc.
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