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Prospective Advertisers
Click here to see who’s advertising in your area
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Information is Good. Free and Relevant Information is Even Better.
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Information is Good. Free and Relevant Information is Even Better.
As a free service to our customers, we provide monthly marketing tips and ideas to help you grow your business. If you would like to receive our BusinessBuilder newsletter, let us know: ckelly@moneymailer.com
ckelly@moneymailer.com
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Store Coupons Motivate People to Shop
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The study's biggest news is that overall, TV has less impact on shoppers than other media. Coupons are the big winners, with 44.6% of consumers agreeing that store coupons motivate them to shop at a particular store (50.6% of women and 38.2% of men), followed by word of mouth, with 32.3% (roughly equal for both genders) and advertising inserts 30.1% (33.7% of women and 26.3% of men). TV came in fourth, with 26.5% of respondents agreeing that it influences their store selection. Affluent shoppers are more likely than average to be motivated by coupons, inserts and word of mouth, and less likely to be swayed by TV ads.
Online coupon usage increases with income
Very interesting information regarding the income levels and online coupon usage ratios.
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